Hi, I'm Dominic and I loveideas.thinking for a living.working smart.playing stupid.curiosity.making your grandma smile.asking awkward questions.fresh white t-shirts.corn on the cob.bananas.
Navblue is the new flight operations and air traffic management company of Airbus.
We were tasked to create a customer-centric brand that engages people who possess a limitless passion for aviation, yet work everyday with complex aviation data.
We found the place where this rigor and passion meet: the sky. We expressed their promise ‘Reach for the skies’ with an algorithm that uses real flight data to create data-skies of infinite colours and intensity. The concept was applied to every touchpoint including corporate photography and an 'upwards' scrolling website.
NAVBLUE Reach for the skies
FEDORA is the European Circle of Philanthropists for Opera and Ballet, including members such as Opera National de Paris, the Royal Opera House of London, Teatro Alla Scala of Milan, Deutsche Oper Berlin and many others.
They asked us to create a brand that would be compelling to both talents and donors, and communicate its mission of: "Providing young talents access to the stage, in it's quest for innovation and excellence."
Simple visual expressions of what it feels like when you think you're moving to San Francisco, but your visa never gets approved. Ever.
BIC Highlighter Posters
BIC are known for their lighters and their pens, but not their highlighters. The challenge was to make BIC stand out and attract a young professional/student audience.
We played on the universal truth of working late to create an emotional appeal around a functional asset of the product.
Worked on as part of a team at Landor Paris
D&AD 2015 – Wooden pencil
Smile Malawi is an orphanage in Malawi, Africa that provides a home and care to street children.
After 10 years and expanding to 39 children, they needed a brand that would attract new, and regular donors that could provide continual support for the children.
Our lively brand identity makes it unbearable to see the smile fade. We transformed all their communication to rally donors around this single, simple, emotional goal.
The Children's Monologues
A poster for a one off performance that adapted 12 powerful monologues from original testimonies, written by the children the Dramatic Need charity works with in South Africa, and directed by Sir Danny Boyle.
Worked on as part of a team at The Partners, in collaboration with illustrator: Waldo Pancake
As part of a WPP competition to design a gift for the Queen to celebrate her diamond jubilee, I helped create a fitting tribute to Her Majesty based on her most iconic piece of headwear – the Coronation Crown.
Worked on as part of a team at The Partners, in collaboration with designer Nick Munro.
The Thread Project
Identity for a company that aims to increase understanding and communication between young British textile designers, and the manufacturers of their designs.
L A N E S
Imagining if swimming pool lanes could talk. Maybe they should have motivational messages? Or signage?
Looking for a swimming pool who needs an identity…
Inspired by the New York and Paris metro systems, I was intrigued by the original tile typefaces often used on station platforms. The mix of design, craftsmanship and industrial properties of ceramic tiles.
After tiling a number of my own full size signs, I also created two alphabets intended to be used digitally (and physically too of course).
Creating London's biggest taxi campaign ever, to mark Vodafone's commitment to London. We wrapped 950 taxis in an eye-catching Union Jack design made up of 2,000 London street names.
Worked on as part of a team at The Partners
Big, small, or silly, ‘Brainburps’ happen when you least expect them. And sometimes without you even realizing. Being generous types, a young London-based product design studio started Brainburp: an idea sharing platform that captures any and every idea that pops out. So whether it’s ‘sphincter shapes’ for dogs or hovering ‘hors d’oeuvres’, it’s their hope that today’s little brainburp could be tomorrow’s stroke of genuis.
Born to be wild
Gorilla campaign against cheap, battery farmed meat.
This exercise was part of a project exploring the conscious use of emotion in design. It was documented in my final student project; a book called 'This Way Please'.
Harvey & John
Describing themselves as 'Q from James Bond (when he's on holiday), Harvey & John is a creative studio and the partnership of life-long friends Richard Harvey and Keivor John. The studio exists at the intersection between invention, design, art and engineering, with a strong focus on how imaginative design can inspire people in their everyday lives.
Designed to reveal the duo's charming imagination, and constant observation of the world around them, the logo uses their own (and their followers) photos to illustrate their initials.
A satirical newspaper guide to implementing ‘effective design’ into beggars’ signs.
Identifying yearly events and target markets, they aim to create a more emotional response.
D&AD 2010 Students Award – In-Book
Ted Baker Autumn/Winter
A fashion campaign that where nothing will let bad weather get in the way, literally.