Dominic Davidson-Merritt

BIC are known for their lighters and their pens, but not their highlighters. The challenge was to make BIC stand out and attract a young professional/student audience. 

We played on the universal truth of working late to create an emotional appeal around a functional asset of the product.

D&AD 2015 – Wooden pencil

Smile Malawi is a small orphanage in Malawi providing a long-term home, education and hope for street children. However, after 10 years and 39 permanent residents, they were struggling to excite a new younger audience and encourage consistent donations.

Solution:
To put their mission on their sleeve through a responsive identity linked to monthly donations. Meaning if you don't donate, the children's smiles with disappear, and what's more unthinkable than that?

Full project coming soon

Creating London's biggest taxi campaign ever, to mark Vodafone's commitment to London. We wrapped 950 taxis in an eye-catching Union Jack design made up of 2,000 London street names.

Worked on at The Partners

As part of a WPP competition to design a gift for the Queen to celebrate her diamond jubilee, I helped create a fitting tribute to Her Majesty based on her most iconic piece of headwear – the Coronation Crown.

Worked on at The Partners in collaboration with designer Nick Munro.

A poster for a one off performance that adapted 12 powerful monologues from original testimonies, written by the children the Dramatic Need charity works with in South Africa, and directed by Sir Danny Boyle.

Worked on at The Partners in collaboration with illustrator: Waldo Pancake

Inspired by the New York and Paris metro systems, I was intrigued by the original tile typefaces often used on station platforms. The mix of design, craftsmanship and industrial properties of ceramic tiles.

After tiling a number of my own full size signs, I also created two alphabets intended to be used digitally (and physically too of course).

An ongoing project…

Each pack focuses on the products USP and uses creative and emotional metaphors to promote the benefit, shown through creative splashes, busy bees, and sociable shoals interacting with the device.

Each pack makes the product the hero, with it's own recognizable look, creating a more engaging consumer experience

Dieline 2011
WPPed Cream Awards 2011 – Winner

Worked on at The Partners

Identity for a company that aims to increase understanding and communication between young British textile designers, and the manufacturers of their designs.

FEDORA is the European Circle of Philanthropists for Opera and Ballet, including members such as Opera National de Paris, the Royal Opera House of London, Teatro Alla Scala of Milan, Deutsche Oper Berlin and many others.

They asked us to create a brand that would be compelling to both talents and donors, and communicate its mission of: "Providing young talents access to the stage, in it's quest for innovation and excellence."

D&AD 2015 – Graphite Pencil
Cannes Lions 2015 – Bronze Identity
Cannes Lions 2015 – Bronze Posters

Worked on as part of a team at Landor Paris

Brand identity proposal for a company offering learn-to-sail and yacht charter holidays in Croatia.

Aiming to positioning them as a trustworthy and knowledgeable choice in educational holidays, you can literally rely on the brand to 'always know where North is'.

Each application whether digital (through built-in location services) or print (through more old-fashioned methods!), aims to be of use to the user.

Imagining if swimming pool lanes could talk. Maybe they should have motivational messages? Or signage?

Looking for a swimming pool who needs an identity…

Big, small, or silly, ‘Brainburps’ happen when you least expect them. And sometimes without you even realizing. Being generous types, a young London-based product design studio started Brainburp: an idea sharing platform that captures any and every idea that pops out. So whether it’s ‘sphincter shapes’ for dogs or hovering ‘hors d’oeuvres’, it’s their hope that today’s little brainburp could be tomorrow’s stroke of genuis.

Gorilla campaign against cheap, battery farmed meat.

This exercise was part of a project exploring the conscious use of emotion in design. It was documented in my final student project; a book called 'This Way Please'.

Describing themselves as 'Q from James Bond (when he's on holiday), Harvey & John is a creative studio and the partnership of life-long friends Richard Harvey and Keivor John. The studio exists at the intersection between invention, design, art and engineering, with a strong focus on how imaginative design can inspire people in their everyday lives.

Designed to reveal the duo's charming imagination, and constant observation of the world around them, the logo uses their own (and their followers) photos to illustrate their initials.

Identity for a ‘contemporary cafe with a vintage twist’ perched on the third floor of Alfie’s Antique Market, London.

A satirical newspaper guide to implementing ‘effective design’ into beggars’ signs.

Identifying yearly events and target markets, they aim to create a more emotional response.

D&AD 2010 Students Award – In-Book

A fashion campaign that where nothing will let bad weather get in the way, literally.

YCN Student Award 2010 – Winner